Extending the tenant company's brand identity to cover interior and spatial applications that enhance employee experience. In the staff restaurant, abstract graphic patterns printed onto a plywood-faced wall allude to the company history of technological firsts. Natural materials and earth tones make for a large scale display which nevertheless functions as an understated backdrop in this breakout space. Staff can easily tire of being reminded of company achievements everyday. An example of brand identity design that can be experienced day in day out without inducing brand fatigue. One of two employee experience design installations on the premises. A collaboration with interior architects Hassell at an 8,000 square metre corporate HQ, London SW1.
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